Organic cotton vs other fibres

Fashion is such a personal decision, even for young children. Many kids insist on choosing their own outfits reflecting their individual style and preferences.

I'm intrigued by my children's fashion choices and love hearing what they like and don't like about each clothing item. They certainly gravitate towards fabrics that look attractive and feel the most comfortable.

But they won’t know anything about the eco-friendliness of the fabric or whether it contains substances that can harm their health. 

It is up to us to guide our children and be empowered by the right information.

The sustainability spectrum below is a useful guide when shopping for different types of clothing material. It categorises the different types of fibres from most sustainable to least sustainable, based on each fibre's greenhouse gas emissions, human toxicity, eco-toxicity, energy input, water input and land use (drawing mainly upon the findings of the Made-By Environmental Benchmark for Fibres 2013 report and the Hot Button Report 2018 by Canopy).

Lily & Lord fibre sustainability spectrum

I wish there was a perfectly sustainable fibre, but there isn't. All fibres have some impact on the environment. The key is choosing those that have the least impact.

We may not be able to convert our entire wardrobe to be 100% sustainable or dress in our birth suit all day, but we can make more informed choices the next time we shop!

 

What I adore about this brand is that we're creating pieces that children will want to wear over and over because they love it that much.

Evelyn Leow, Creative Director of Lily & Lord